Flahavan’s New Barista Edition Oat Drink Rated #1 Choice for Irish Baristas*

6th Feb, 2026

500 Free 10x1L samples available to claim

Flahavan’s, a brand best known for oats in Ireland, has launched a new Barista Edition Oat Drink, exclusively in Ireland, and it’s already made a definitive mark on Irish baristas, coming out as the #1 choice in independent testing.*

To celebrate, the brand is offering baristas and foodservice professionals a FREE 10 x 1L sample case to try it for themselves.**

Sign up to Claim

The independent testing found that not only did Flahavan’s match or surpass market leaders when it came to taste, quality and suitability for coffee, 9/10 baristas rated Flahavan’s Barista Edition Oat Drink creamier than leading brands.* With feedback including comments such as “compared to the other oat drinks, it was definitely the best [tasting]”, “good quality and tasty” and “light, balanced, [overall] so good”*, Flahavan’s is set to enter the market as a challenger brand to watch, bringing the household name to coffee shops across Ireland. And, professional baristas can try it for themselves – with the option to sign up to claim a free 10 x 1L sample case** here »

In today’s tough market, brand identity and loyalty will be key for driving growth.*** With 9/10 Irish baristas also admitting they would prefer to use Irish brands in their workplace*, Flahavan’s is a great choice for businesses who want not only a well-known brand, but a quality, professional-grade product that looks good and tastes good.

Speaking about the new launch, Margie Walsh, Foodservice National Account Manager, said:

“With over 200 years in the business, there’s one thing for sure, we know our oats! We may be known for our porridge, but we’re confident that baristas and foodservice operators will now know us for a whole new reason. This launch is the result of years of innovation, trials and testing to make sure we’re offering an oat drink that delivers on taste, quality and performance. We couldn’t be prouder of the results from our blind testing, coming out as the baristas’ favourite*, and we’re ready to be a real challenger moving forward.”

Flahavans Barista Oat Milk

Claim Your FREE case of Flahavan’s Barista Edition Oat Drink

Barista and Foodservice professionals can request a free 10 x 1L case of Flahavan’s Barista Edition Oat Drink simply by visiting here »

Flahavan’s is a heritage Irish oat brand, and to this day remains Ireland’s oldest privately-owned family business. The brand’s latest innovation, made with the highest quality oats, has been developed to offer a premium taste experience for coffee drinkers, delivering a smooth but subtle oat flavour, creamy texture and ultimate foamability to ensure a perfectly balanced finish in every cup.

To learn more about Flahavan’s, and claim your free sample** click here »

Flahavan’s is a leading brand for premium oat products, and has expanded into the UK, American and South Korean markets, with its HQ remaining in Co. Waterford. The foodservice range includes Flahavan’s Organic Porridge Oats, as well as other breakfast solutions from Muesli and Granola to Oaty Flapjacks, tapping into the grab and go, and snacking market.

^* Blind Taste Testing, Opinium Research, August 2025, 33 Baristas.

** Open to baristas and business owners in the foodservice, café, or hospitality sector in Ireland, aged 18+, from 03/11/2025 until 04/05/2026. One free sample case per person and per business, while stocks last. Samples will be delivered free of charge to the business/address provided. Flahavan’s is not responsible for incorrect details or delivery issues. Supplied data will be used only for administering this promotion and, if you consent, for future marketing. This promotion may be amended or withdrawn at any time. By requesting a sample, you agree to these terms. For full T&Cs, please visit our website.

*** Lumina Intelligence, June 2025